Creating Urban Magic

A mini design challenge to the Plymouth creative community

The Brief

Nudge Community Builders and Plymouth Design Forum (PDF) have teamed up to issue a mini design challenge to the Plymouth creative community to magically transform two outside spaces on Union Street.

This is the first time that Nudge and PDF, two community-focused organisations, have come together and it is set to be the start of a long collaboration. Nudge is committed to investing 70% of its money within a mile of Union Street and 90% in Plymouth. Both Nudge and PDF believe in the power of design and creativity to transform, as well as recognising local skills and talent in Plymouth.

The design challenge consists of TWO prizes of £1000, which will be awarded to two selected ideas. This will allow the winners to do something colourful, experimental and creative, so it’s a real chance to have some fun!

How to enter

All you need to do is write up your idea to transform a space on Union Street as a simple creative proposal (no more than two pages please!) adding an extra page with images or sketches if appropriate.

Ensure your idea meets the judging criteria
Does the project deliver COLOUR and JOY?
Does it STAY ON UNION STREET for at least two weeks or more?
Is the project LOCALLY RELEVANT?
Is the project EXPERIMENTAL?

The prize money needs to cover all of your time-related fees as well as the materials and installation. Please ensure your idea is achievable within the budget, as no additional funds are available. Public liability insurance, health & safety and permissions will be managed by Nudge but please try to strike a balance between taking risks and being practical!

The prize money will be awarded in two phases. 50% upon announcement of the winners and 50% upon completion of the transformed site.

Please email your entries to  or deliver them by hand/post to:

Urban Magic Challenge,
c/o Nudge Community Builders,
The Clipper,
65 Union Street,
Plymouth, PL1 3LU


Deadline for entries
Closing date 30 January 2020

Judging by Nudge and PDF
01 – 26 February 2020

Winners announced
At the PDF monthly social on 27 February 2020 (The Fortescue)

More Information
For more information please contact Nudge Community Builders


Download The Brief